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My Personal Library: If the subject is too large for adult fiction, write it for children

17 Apr

In this newest installment about the personal libraries of TSTC Publishing staff, marketing intern Emilly Martinez discusses children’s literature, young adult fiction and postmodern books.

“There are some themes, some subjects, too large for adult fiction; they can only be dealt with adequately in a children’s book.”
― Philip Pullman

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Netflix Executive’s Apology Lacking

23 Sep

Netflix executives and marketers should have done a little more homework before dividing the Netflix company into two businesses. Netflix will remain as the company’s streaming entity, and Qwikster is the new name for the DVD-by-mail service.

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E-Books vs. Books: The Green Debate

26 Aug

Original image on NYTimes.com

I always have been a book person. I’ve been collecting them since I was three, from the Sesame Street how-to-count books to Maurice by E.M. Forster. I love the feel of books, the smell of them, everything about them. Also, vainly enough, I like the way books look on shelves; I have a tendency to arrange them by color. There’s just nothing like a book!

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Cotton Bales, Goatmen & Witches Book Centers on Heart of Texas Legends

10 Aug

Extreme record-breaking hot weather in Texas makes the staff at TSTC Publishing yearn for fall to arrive along with its latest book, Cotton Bales, Goatmen & Witches: Legends from the Heart of Texas.

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The Five Myths of Gaming Designers

9 Jul

(originally published in TechCareers Blog)

I remember putting our 5-year-old son, Ben, to bed so his dad and I could practice playing Mario on his Nintendo. While we learned to play better, we still couldn’t beat him.

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TYC Recipient of TSTC Publishing Books

25 May

(Previously published in the Taking Charge blog.)

Attending a presentation of more than 200 books from TSTC Publishing to TYC are (from left) TYC Volunteer Coordinator Katherine Davis, TSTC Publishing Marketing Manager Sheila Boggess, TSTC Publishing Sales Manager Wes Lowe, TYC Mart Unit 2 Librarian Aurelia Robertson, TSTC Publishing Publisher Mark Long, TYC Deputy Director Robin McKeever, TYC Mart Unit 2 Principal Mildred Watkins and TYC Mart Unit 2 Superintendent Curtis Simmons Jr.

TSTC Publishing, the publishing arm of Texas State Technical College (TSTC), recently presented the Texas Youth Commission (TYC) more than 200 books to the McLennan County State Juvenile Correctional Facility Unit 2 in Mart. “Taking Charge: Your Education, Your Career, Your Life is a book related to personal growth so students can see these skills are part of an integral part of the ongoing development of life,” said Publisher Mark Long. “We are delighted to present this best-selling book to a local TYC school dedicated to helping young men turn their lives around. Two of our staff members, Marketing Manager Sheila Boggess and Sales Manager Wes Lowe are involved as volunteers at the Mart facility.” The book is written by Katharine O’Moore-Klopf and Karen Mitchell Smith.

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Meet the Voice Behind the Book

19 Nov

Narrator Mike Jones

Michael Jones, the voice behind Lust, Violence and Religion: Life in Historic Waco, is a man of many, and varied, talents.  While in his native New Mexico, Jones was a successful Albuquerque radio personality, and earned his bachelor’s degree in theater in 1976 and a master’s degree in speech communication in 1977. While at college, Jones found a passion for stage writing and electronic media.  After college, Jones continued his career in broadcasting, advertising and marketing for 25 years.  During this time, Jones was the recipient of 19 New Mexico “Addy” awards.

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Book Publishers Wed Writers to Readers

23 Sep

There is a lot to be said about readers. Those who persist in an understated medium, an art form that may appear to be losing a battle with the distractions of electronic amusement. It is a comforting image: a young person curled up in a chair by the window, sunlight streaming in and illuminating the pages of the book clutched in eager hands. The image celebrates those whose imaginations are still active enough to be able to derive pleasure from words woven to educate, to provoke, or to entertain. That said, I have discovered a new appreciation for those who make books. While I highly uphold writers on a pedestal, people possessing a gift and a passion for stringing together words and birthing new ideas, new worlds, new people; I am speaking instead about book producers. As an intern, my new-found admiration is for book publishers.

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Meet the Author Mark Firmin

29 Jun

What is a book? Is it a written work of art? Is it an idea or a story caught in ink—pressed into paper? Is it a compilation of words or a collection of pages?  Mark Firmin, one of the authors of Lust, Violence, Religion: Life in Historic Waco, has a different definition.

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