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TSTC Publishing Welcomes Marketing Intern

13 Jan

“A children’s story that can only be enjoyed by children is not a good children’s story in the slightest.”

— C.S. Lewis

Reading always has been one of my greatest pleasures. More often than not, I find myself in a crowded room of chatting people, completely lost in a book and ignorant to almost all ongoing conversation. It is always in these moments I can expect to be asked what I am reading and for my cheeks to redden, as my response lets everyone know I am obsessed with children’s literature.

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Netflix Executive’s Apology Lacking

23 Sep

Netflix executives and marketers should have done a little more homework before dividing the Netflix company into two businesses. Netflix will remain as the company’s streaming entity, and Qwikster is the new name for the DVD-by-mail service.

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Twitter-dee, Twitter-dum

27 Jul

Let’s just say Twitter and I have not been the best of friends. My job as TSTC Publishing’s marketing manager, however, strongly suggests (no, demands) that I make the most of social media in promoting our books.

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Announcing the Upgrade to Free Community

5 Jul

Who else is excited about the upcoming release of Beth Ziesenis’s Upgrade to Free: The Best Free & Low-Cost Online Tools & Apps? Whether it’s alphabetizing a list, organizing a meeting, or even an app that scans through your computer to find and delete large files to make room on your hard drive, Beth Ziesenis has found an app that can make any part of your computer life easier and less complicated. In conjunction with this extraordinarily helpful and fun book, TSTC Publishing also is launching an online community, which can be found at

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Meet the Voice Behind the Book

19 Nov

Narrator Mike Jones

Michael Jones, the voice behind Lust, Violence and Religion: Life in Historic Waco, is a man of many, and varied, talents.  While in his native New Mexico, Jones was a successful Albuquerque radio personality, and earned his bachelor’s degree in theater in 1976 and a master’s degree in speech communication in 1977. While at college, Jones found a passion for stage writing and electronic media.  After college, Jones continued his career in broadcasting, advertising and marketing for 25 years.  During this time, Jones was the recipient of 19 New Mexico “Addy” awards.

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Get Your Free TSTC Publishing 2011 Wall Calendar

15 Oct

Hot off the press at TSTC Waco Printing Production is our 2011 wall calendar. (Click the thumbnail to the left to see a larger version.) Designed by our new project manager, Stacie Buterbaugh, it’s completely free for anyone who’d like one. Just email our marketing manager Sheila Boggess to let her know how to get one to you and she’ll make sure it goes out pronto!

1/3/2011 Update: Many thanks to everyone who requested a calendar. However, due to the large response we have run out of ones to mail out. (That’s the first time THAT’S happened!) Keep an eye out in the future for when our next ones are done!


Literary Reviews- Old School vs. New School

27 Jul

Well, it was bound to happen. Book reviews have now moved online as book bloggers fill the gap left by increasingly limited print reviews. Many publishing companies are very supportive of these book bloggers, most of whom work for free simply for the love of spreading the word about good books.

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RV Centennial Cookbook to be featured in Waco Today

30 Jun

“It’s all about family, friends and food,” said TSTC Publishing Author Evada Cooper, as she tossed a taco salad in the kitchen of her  fifth-wheel RV trailer.  Evada and her book, The RV Centennial Cookbook: Celebrating 100 Years of RVing will be featured in an upcoming Waco Today magazine. Continue reading

Successful conference season draws to a close

18 Jun

It’s been a few weeks since TSTC Publishing staffed its last booth of the season at the National Institute for Staff and Organizational Development (NISOD) in Austin. Since October when I started with TSTC Publishing, I’ve helped to staff a booth at the Texas Book Festival in Austin, Texas Community College Teachers Association (TCCTA)  in Houston, Texas Library Association (TLA)  in San Antonio, American Wind Energy Association (AWEA)  in Dallas and this last one in Austin. While certainly not a pro yet, I, at least, can say I’ve gained experience in using conferences to help get the word out about our books.

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