TSTC Publishing Welcomes New Marketing Manager

TSTC Publishing’s new marketing manager is Sheila Boggess. Sheila earned her bachelor’s degree in journalism from the University of Missouri School Of Journalism.

TSTC Publishing Hosts Two Workstudy Interns

TSTC Publishing staff members enjoy working with all the interns. Earlier posts introduced TSTC and Baylor interns. This posting introduces you to Andres Torres and Laina Juarez, our workstudy interns.

TSTC Interns Abound at TSTC Publishing

TSTC Publishing interns include six Texas State Technical College Students for the fall semester. They include:

Margarita Seely has been an advertising intern for TSTC since 2007 and will graduate with her associate’s degree in advertising in the spring of 2010. She and her husband, TSTC Biomedical Engineering Professor Garrett Seely, have two children, Gavin and Isabella. Margarita said in ten years, “ I plan to still be married and working. My kids will be twenty!” Margarita is a busy mom and wife; she enjoys supporting her kids, “being there for them, cheering them on,” she said.

TSTC Publishing Interns to Play Powder Puff Football

TSTC Publishing interns Heather Padgett, Jessica Luckey, Amanda Knight, Laina Juarez and Victoria Ricoy plan to compete as the Purple Pandas in the 2009 TSTC Powder Puff Football game at 6 p.m., Thursday, Nov. 19, at the TSTC Recreation Field.

Baylor Sends Two Interns to TSTC Publishing

TSTC Publishing is in full gear this fall, and we couldn’t keep it all rolling without our interns. Over the next few days, I’ll introduce you to this semester’s interns who work on design, write copy and inject a youthful exuberance into each day’s work.  First, meet Alyssa Massingill and Kristin Moreno, from the Baylor University public relations/marketing program.

Learning to Blog After 30 Years of Writing

As the new Marketing Manager at TSTC Publishing, I understand the need to use the latest technology to reach the masses. I embraced e-mail, desktop publishing (or pagination in newspaper circles), and love Facebook so why am I so reluctant to blog?

Graphics Interns: Datebook Cover Design Poll

Blogging has been light lately; then again, blogging has been intentionally light for a while as we rethink exactly what audience we both want to reach and serve with this site. However, one thing we have been wanting to do for a while now is get feedback on different cover designs that the graphics interns work up in the office for different projects. To that end, our first experiment with trying this out are some cover roughs our second semester graphics intern Adam Chumley has come up with for a datebook/planner we have in the works.

Web-Based Applications: Issuu vs. Scribd Deathmatch

Just as soon as I did my last post about Issuu, a documenting sharing Web site that we’ve started doing some book previews on, I almost immediately came across Scribd, another site that provides the same basic kinds of online publishing services. I haven’t been able to find exact user/member/subscriber figures for Issuu, but supposedly Scribd is the largest of these sites with +50 million users and 50K documents being uploaded every day. So, I thought I would upload some of the same materials we’d put on Issuu and then track the results to see which one was generating the most views/traffic.

Web-Based Applications: Issuu

One of the things that we’ve been looking for lately is a good online book previewer to integrate into the individual product pages at our e-commerce site (as well as using elsewhere as applicable). The first good application I remember coming across like this was Amazon.com’s system. Another one is used by National Academies Press. Both these systems, though, are proprietary and what we needed was a system that was robust enough for our purposes and, because we don’t have tons of money for a new stand-alone application or one off the shelf, at the right price.

Thankfully, I think we’ve finally found what we’re looking for with Issuu.