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Pinterest Ideal for Piquing Interest

11 May

Colored Deviled Eggs from FOODjimoto

Pinterest (pinerest.com) is a social media drawing lots of interest these days. What’s not to like? A simple photo on Pinterest shares a recipe, home décor, unusual construction and much more.

It’s more visual than other social media such as Facebook and Twitter, but each photo is packed with information. It dawned on me as I was pinning an article about editing today on the TSTC Publishing’s boards and thought new editorial interns might benefit from the editing tips.

In the past, I would attempt to email the article to those to whom I wanted to see it. I would search for individual email addresses before grouping them and sending out the article. Now, with one click of my mouse, the article is pinned for all to see.

Now I understand why a young adult told me recently that email was old-fashioned. I explained my generation embraced email because it was so much faster than typing, printing and then putting it in an envelope to be sent interoffice or through the U.S. Postal Service. New mediums are making communication even faster, with maybe the exception (for me) of texting. That mode has done more to butcher the language than any one singular thing I can think of.

But back to Pinterest. It’s fun, easy and educational. A few months before Easter, I came across a pin with colored deviled eggs. When Easter dawned, so did several photos of colored deviled eggs on Facebook. It seems many of my friends tried the recipe (all you do is click on the original pin to link back to the recipe) and then took pictures and posted their creations on Facebook. Once upon a time, no one wanted to be a copycat, but now we find “imitation is the sincerest form of flattery.”

TSTC Publishing created a Pinterest account and boasts more than 20 boards, full of pins. Others can repin on our boards, and it’s interesting to note that two of my male colleagues are the most frequent contributors. One of them also drew attention when seminar participants were asked if they knew about Pinterest. He was the only male but was quite proud to stand with Pinterest users. His boards include ones on vintage vehicles, beers, surfing, home garden and patio. In his words, “Pinterest is the crack of social media.”

For those of you not familiar with Pinterest, find a friend who already does Pinterest and ask them to invite you (Pinterest is invitation-only). Then, start looking at other’s boards. When something catches your eye, click on the photo to repin it to your own Pinterest. Create your boards along the way.

Jello Cookies

Fair warning: Pinterest is addictive. I usually reserve 15 minutes at the end of the day to “work our boards.” If I were to start the day with Pinterest, my other social media projects would suffer, I’m sure.

Now, I’ve got to go because I want to try a new recipe I just saw on Pinterest. JELL-O Cookies. I’m guessing they will be just as popular as colored deviled eggs.

—    Sheila

Transmedia Publishing: Taking Charge (3rd edition)

27 Mar

The original impetus in creating the first edition of Taking Charge: Your Education, Your Career, Your Life in 2008 was to produce a college success guide that directly linked college success skills to both professional and personal development.  That’s especially important with the increasing trend of community and technical college students entering the workforce upon graduation as opposed to immediately moving on to a four-year college. To that end, the writing and research skills of the co-authors, Karen Mitchell Smith and Katharine O’Moore-Klopf, proved to be invaluable through the first two editions of this book.

Since that first edition, however, feedback solicited from instructors around the country combined with advances in digital publishing has resulted in a dramatically revamped third edition to be published in September 2012.

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Kindle Fire: Rekindling the Love for Kindle

29 Sep

Amazon recently announced its newest line of Kindles. They are the Kindle, Kindle Touch, Kindle Touch 3G, and the Kindle Fire (great pun, right?). Affordable, simple, functional, the new Kindles prove Amazon hasn’t been completely asleep in the tech-race.

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Twitter-dee, Twitter-dum

27 Jul

Let’s just say Twitter and I have not been the best of friends. My job as TSTC Publishing’s marketing manager, however, strongly suggests (no, demands) that I make the most of social media in promoting our books.

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Social Gaming: The Next Generation of Interactive Fun

31 Jan

A recent post from our TechCareers blog:

When I’m on campus, out shopping, or anywhere in public, I like to watch people.  I enjoy seeing what they are up to; what makes them happy; how they react to certain events.  Lately, everyone is glued to their cell phone.  Talking to friend, perhaps; or maybe catching up with the news?  Nope.  They’re all playing games.

It all began when I noticed my roommate constantly tapping away at his phone.  “He must have more friends then I realize,” I thought.  Then I found out the truth.  He was playing games.  His game of choice was “Words with Friends.”  A little less mindless than Pacman or Tetris, you actually play the game with people you know.  It is not only a form of entertainment, but a way to connect.  You can chat with your friends, meet new people, and even have an excuse to talk to that cute girl from English class.  Suddenly, games are not just for kids or geeks anymore.  Everyone is jumping on board and if you don’t want to get left behind, you better find a social game to fit your style.

With the rise in popularity of social gaming, virtual goods —  add-ons and special tools to customize a game — have become a valuable commodity.  People become so invested in these games, they are willing to pay money to have the upper hand.  And who wouldn’t?  Everyone from grandma to your stock broker plays social games these days.  Considering the amount of money consumers spend on entertainment, it is not surprising to spend a few dollars here or there to beef up a Farmville character.

More and more people are becoming hooked to these games.  Mafia Wars, Bejeweled, Zuma, and the list goes on.  No matter your preference, you will have friends who play your game of choice.  And if not, what better way to make some new ones?

According to Mashable, social gaming will generate a $1 billion revenue this year, becoming one of the forerunners in tech career choices.  The ease of use and extreme popularity makes social games accessible to anyone.  The rise of technology in our society will only help facilitate the increase in developers and gamers alike.  What comes next?  Mind games?  Virtual reality?  We can only speculate.  But for now, log on to your favorite game, challenge a friend, and game on!

– John

Literary Reviews- Old School vs. New School

27 Jul

Well, it was bound to happen. Book reviews have now moved online as book bloggers fill the gap left by increasingly limited print reviews. Many publishing companies are very supportive of these book bloggers, most of whom work for free simply for the love of spreading the word about good books.

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What’s Yours is Mine: Ethics and Etiquette of Mobile Communication

14 Jun

Living in the information age, I have heard lectures on technology’s effect on print publication in numerous journalism and English classes.  In my classes, we debate questions like:

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