For the past two weeks here, I have been working exclusively on the page layout for Diana Gafford’s Quick Math Review, a developmental math book for TSTC Harlingen. On my last day of swimming through a sea of equations, I find myself thinking about alignment and how it keeps things organized and directs the eye of the reader through the text. I have come to realize that it does not matter how I choose to align the equations, by the fraction bar or by the numbers above or even below the fraction bar. In the words of the publisher, Mark, “what matters is consistency.”
In the same way, creative professionals must align their ideas with those of the client in order to develop a final product that is both marketable and functional. Figuring out how the client wants to portray a product or service takes just such a meeting of the minds. Any graphics specialist who has created say, a logo, for a client knows how tricky it can be to turn a client’s concept into something that will generate public interest in a product, be eye-catching, promote product recognition, and be simple enough to use at any size. What keeps a client coming back is the designer’s ability to be consistently flexible. As far as math books go, I cannot say that I derive the enjoyment from math equations that book designer and layout artist Stephen Tiano does, however I see that finishing a book full of equations can be a rewarding accomplishment.