Tag Archives: Twitter

Twitter-dee, Twitter-dum

27 Jul

Let’s just say Twitter and I have not been the best of friends. My job as TSTC Publishing’s marketing manager, however, strongly suggests (no, demands) that I make the most of social media in promoting our books.

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Where will books end up?

16 Jul

Matt Stewart, a San Francisco-based writer, posted his entire book, The French Revolution, on Twitter. All 95,000 words of it. This experiment took him four months and 5,000 tweets to complete. With the advancement of technology and all the new forms of communication, Stewart was seeking another way to reach his audience. Now his book is coming out in print form but that isn’t stopping him from trying to make book reading more interesting. He has teamed up with Ricoh Innovations to create a free companion iPhone application to the book. He is intrigued with the idea of giving books the same kind of bonus features and deleted scenes as movies have. An iPad would be able to do this, showing pictures of different locations from the book and interviews, but not many people are reading books on the iPad yet.

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Web-Based Applications: Formspring.me

24 Mar

Social media. Social media. Social media. Nine times out of ten I want to scream, Enough already! Every day new apps are coming out . . . and while most of them are at least moderately interesting, who has the time (or energy) to incorporate all these applications springing up like mushrooms? Between blogging, Facebook, and Twitter alone (plus the concomitant bit.ly, Statcounter, Feedburner, Flickr, Twitpic, and more), it’s not exactly the best return on investment to spend even more time gathering, sending, and responding to content flying around the Internet. I mean, unless you’re a social media manager who’s paid to develop carpal tunnel syndrome and have eyes as watery and red as a hamster’s, we really all do have our regular jobs to do!

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Take a Poll About Free Webinars

17 Mar

Got a book in you? Interested in writing, editing and/or book design? How about marketing a book? Take TSTC Publishing’s poll to help us design upcoming free book publishing Webinars. We’re looking at taking our acquired knowledge of book publishing and making it available to aspiring authors, designers, editors and anyone else with an interest in the book industry.

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