Tag Archives: textbooks

Transmedia Publishing: Taking Charge (3rd edition)

27 Mar

The original impetus in creating the first edition of Taking Charge: Your Education, Your Career, Your Life in 2008 was to produce a college success guide that directly linked college success skills to both professional and personal development.  That’s especially important with the increasing trend of community and technical college students entering the workforce upon graduation as opposed to immediately moving on to a four-year college. To that end, the writing and research skills of the co-authors, Karen Mitchell Smith and Katharine O’Moore-Klopf, proved to be invaluable through the first two editions of this book.

Since that first edition, however, feedback solicited from instructors around the country combined with advances in digital publishing has resulted in a dramatically revamped third edition to be published in September 2012.

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Just the Facts, Please

8 Nov

Good editing requires meticulous attention to detail. Editing for correct grammar, spelling, style, and punctuation is necessary for any publication. Writing teachers stress the importance of re-reading and proofreading written work to ensure a readable, polished finished product. Inarguably, editing is a must.

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iPad’s Potential Impact on Textbook Publishing

26 Feb

“Last time there was this much excitement about a tablet, it had some commandments written on it.” Martin Peers of The Wall Street Journal made this statement about Apple’s newest brainchild, the iPad, before its introduction on January 27, 2010. Measuring 0.5 inches thick and weighing in at a mere 1.5 pounds, the iPad has more than 140,000 available applications as well as a ten-hour battery life. Most of the current e-readers on the market today, such as the Kindle and the Nook, only allow e-books to be viewed in grayscale. The iPad will offer all content in full, high-resolution color on its 9.7-inch screen.

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