Archive by Author

My Library: “Show me what you read, and I’ll tell you who you are.”

28 Mar

In this newest installment about the personal libraries of TSTC Publishing staff, Publisher Mark Long shares his thoughts about reading, books, and related ephemera.

One my many bookshelves at work full of publishing-related titles.

Why are we reading if not in hope that the writer will magnify and dramatize our days, will illuminate and inspire us with wisdom, courage, and the possibility of meaningfulness, and will press upon our minds the deepest mysteries, so that we may feel again their majesty and power? What do we ever know that is higher than that power which, from time to time, seizes our lives, and reveals us startlingly to ourselves as creatures set down here bewildered? Why does death so catch us by surprise, and why love? We still and always want waking.”

—Annie Dillard, The Writing Life

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Transmedia Publishing: Taking Charge (3rd edition)

27 Mar

The original impetus in creating the first edition of Taking Charge: Your Education, Your Career, Your Life in 2008 was to produce a college success guide that directly linked college success skills to both professional and personal development.  That’s especially important with the increasing trend of community and technical college students entering the workforce upon graduation as opposed to immediately moving on to a four-year college. To that end, the writing and research skills of the co-authors, Karen Mitchell Smith and Katharine O’Moore-Klopf, proved to be invaluable through the first two editions of this book.

Since that first edition, however, feedback solicited from instructors around the country combined with advances in digital publishing has resulted in a dramatically revamped third edition to be published in September 2012.

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Women in Wind Energy: Jenna Walters

5 Jan

A recent post from our TechCareers blog:

Jeanna Walters, graduating in 2009 with an AAS in Wind Energy Technology from Cloud County Community College in Concordia, Kansas, is working hard to remove the barriers, both perceived and real, that keep women from seeking previously male-dominated careers. Her second passion is raising environmental awareness and helping people realize their own responsibility when it comes to the sustainability of the planet’s resources. She finds the fulfillment of these two goals in her studies as a wind energy technician. Prior to her CCCC studies, however, Walters had worked for many years in an office environment. In 1984 she started college to pursue a business degree. But marriage and children interrupted her goals, and it wasn’t until 2009 that she completed her degree at Kansas State University.

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From the Ad Nauseum Department: The Digital vs. Printed Textbooks Debate

27 Oct

Another article about the high price of printed textbooks cropped up yesterday at The Chronicle of Higher Education that once again, as occurs in most discussions about this issue, missed several key points. In particular, Jeffrey Young, the article’s author, points to initiatives such as Flat World Knowledge and/or bulk licensing of ebook titles from major textbook publishers via course materials fees to help students out with this dilemma. And, while there can be something gained with an outside/naive perspective—be from Young or the college administrators he quotes—I’m ever amazed by some of the assumptions made about textbook publishers in general and digital textbooks in particular.

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Get Your Free TSTC Publishing 2011 Wall Calendar

15 Oct

Hot off the press at TSTC Waco Printing Production is our 2011 wall calendar. (Click the thumbnail to the left to see a larger version.) Designed by our new project manager, Stacie Buterbaugh, it’s completely free for anyone who’d like one. Just email our marketing manager Sheila Boggess to let her know how to get one to you and she’ll make sure it goes out pronto!

1/3/2011 Update: Many thanks to everyone who requested a calendar. However, due to the large response we have run out of ones to mail out. (That’s the first time THAT’S happened!) Keep an eye out in the future for when our next ones are done!


Literary Reviews- Old School vs. New School

27 Jul

Well, it was bound to happen. Book reviews have now moved online as book bloggers fill the gap left by increasingly limited print reviews. Many publishing companies are very supportive of these book bloggers, most of whom work for free simply for the love of spreading the word about good books.

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Amazons Kindle Books Outsell Hardbacks

22 Jul

Amazon Kindle book sales are now outselling Amazon’s hardback books in the U.S. Amazon says in the last month they have sold 180 Kindle books for every 100 hardcover books. This includes the sales of hardcover books that aren’t being sold in a Kindle book form. Although Amazon hasn’t revealed its sale of paperback books it is still believed that they are selling more paperbacks than Kindle books currently. This could in part be due to the fact that Amazon has millions of books on site but only 630,000 Kindle books available.

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From the Publisher’s Desk: Taming (or Not) the Textbook Market

18 Jun

A recent article at Inside Higher Ed, “Taming the Textbook by Market” by Steven J. Bell, takes yet another look at the ever-increasing price of textbooks and posits yet another solution to the problem. As he writes: “What if instead of being forced to buy a $160 textbook, your students had access to a compendium of online resources handpicked and customized by you [the instructor], and available at no cost to them, unless they preferred to purchase a low-cost, print-on-demand copy?”

What if, indeed?

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From the Publisher’s Desk: The Semi-Latest Book Publishing Industry News, 4/3/10

3 Apr

So this Saturday finds me up at the office with the blinds shut on my window while getting caught up on a variety of things that I didn’t get done during this four-day week that had a two-day trip out to Abilene wedged into it to discuss all things wind energy: approving pending requisitions, sending out belated emails, and closing out weekly reports. Plus, to top it all off, with all the running around, I didn’t even remotely have time to watch over my rss feeds like I normally would so that’s why this is the semi-latest publishing news as it comes from the week of March 22-26. On the other hand, this week’s news has been dominated by all things iPad and until I actually get to play around with one, I’ll try to stay out of that discussion.

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