Food Expo Quite a Bargain

28 Jun

Bianca Alpaca (left) of San Antonio waits for Author Beth Ziesenis to sign her Upgrade to Free book

Oh, if only the afternoon could have been longer. Quick is the best way to describe TSTC Publishing’s recent visit to the 74th Annual Southwest Foodservice Expo hosted by the Texas Restaurant Association (TRA) at the Dallas Convention Center.

Sales Manager Wes Lowe, Office Coordinator (and handler of sales money) Melanie Peterson, and I traveled to Dallas to meet up with one of our authors, Beth Ziesenis. Beth Z, as we like to call her, did a presentation, Multi-tasking Made Easy, in the Education Idea Center. She offered participants a dozen productivity tools to help streamline a busy day. After the presentation, she did a book-signing at the TRA booth for her book, Upgrade to Free: The Best Free & Low-Cost Online Tools & Apps, published by us.

That’s where we came in. I helped Beth as she autographed copies of her book, while Wes and Melanie handled sales across the room. We also gave out Editor’s Top Ten Picks booklets to let attendees sample 10 of the more than 300 tools in the book.

But back to the expo. Almost every booth was offering a sampling of some type of food or drink. What caught my eye, though, were the booths full of dishes. The latest melamine ware from Europe was on one corner as I whisked my way to Beth’s presentation. I put on my brakes, but knew I had to press onward, dishes aside. On the way back to the book-signing booth, I think I saw bamboo bowls in every possible color. Oh, if only we could have stayed longer.

The Expo, according to TRA leaders, showcased the latest products, services, and equipment in hundreds of booths. It also was designed for those seeking affordable and creative solutions to challenges they face, they said.

With the clock heading toward 5 and the close of the Expo, we started packing up our own wares, wishing we had had just a wee bit more time to see everyone else’s.


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