Book gets double-takes at TCCTA conference

10 Mar

A book that promises lust, violence and religion within its covers had some doing double-takes at TSTC Publishing’s exhibit booth at the recent Texas Community College Teachers Association conference in Houston.

Sales Manager Wes Lowe and I hosted an exhibit booth for the 2,000 participants. We set Lust, Violence, Religion: Life in Historic Waco front and center at the booth, and judging by the comments as conference participants went by, the book’s going to get some attention when it is officially released September 1.

One teacher proclaimed it was just the type of history book her father loves. She picked up a new TSTC Summer 2010 catalog to take along after marking on the book’s photo “Must buy for Dad’s birthday.”

The book is in the final stages, and we’re seeking some reviews with uncorrected versions, and our editorial intern Shayla Crane launched a Facebook fan page for the book. You, too, can become a fan and listen to Mike Jones read from the book’s first chapter, just go to

It’s always fun to take our wares, or in our case, books, to statewide conferences. Our booth was next to Oxford University Press and big publisher Pearson on the other side. Across from our booth were two women who shared information on overseas studies. We also scoped out who had the best-looking, most professional booth and then hounded them with questions about who designed and built the booth.

During the one and half-day conference, we also networked with other small publishers and of course talked with educators about multiple books. We also got to experience virtual welding at a booth by Carl Peters, director of training at Lincoln Electric out of Cleveland, Ohio. Peters demonstrated how a computer can analyze his welding as he is doing the job. This is a great tool to use with students learning the trade.

Another highlight was meeting one of our own authors, Louie Asuncion, who wrote Math for Healthcare Professions. The book also is a Kindle book, TSTC Publishing’s first e-book. Listening to Louie talking about writing the book to help his students at Del Mar College in Corpus Christi reinforced our belief that there are good teachers out there who are making a big difference in their students’ lives.

The conference went fast, and we especially thank Dr Pepper of Waco for providing us a piece of Waco to give to conference participants. Wes and I gave out cans of Dr Pepper and Diet Dr Pepper in TSTC Publishing koozies.

It didn’t hurt that the conference was in the Westin Galleria Convention Center, next to great shopping, albeit expensive. Wes also took in an evening baseball game between University of Texas and Rice University. UT won 2-1.

Now, we’re making plans to attend the Texas Librarians Association conference next month in San Antonio. Bookin’ again.


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