And then, every once in a while you come across something that stands way out from the normal ebb and flow of the day-to-day textbook publishing routine. That was certainly the case this morning when one of our new authors—Terry Cooper, the Texas RV Professor, who we recently signed a three-book deal with—directed me toward a promotional video he and his business partner Bruce Carbonara had put together at their Web site The Everything RV TV Network. A little bit of Race With The Devil (hands down the greatest RV movie ever made) combined with a smidgen of Children of the Corn, it’s the closest I’ve come to seeing a (potentially) viral video before it actually went “viral.”
Wow . . . I never knew RV water filtration systems had such potential for drama!
One of the best things my dad ever told me was that everyone—or almost everyone—needs a job they find interesting every day. Whatever that job may be, of course, depends from person to person. I have a friend who’s a long-time carpenter and he loves it because each job he does is a different “problem” to be solved. And that’s the blessing (and curse) of book publishing: no two days are ever the same. But, above and beyond all that, a big part of staying interested on the job is working to keep it (and make it) interesting. We spend a fair amount time doing just that—after all, you could grow up to be a textbook publishing robot, but where’s the fun in that?—and it was a pleasant turn of events to see that Terry and Bruce obviously feel the same way about what they do as well.