Book Publishing Operations: NISOD 2007 Wrap Up

25 May

Today, at long last, I’m back in the office getting caught up on all that’s been going on here this week with Tammy, our secretary, Grace, our graphics specialist, and Todd, our editor: work, work, and more work!

Tammy is putting together the final numbers—actual and projected—for our budget this fiscal year so that we can turn in a provisional budget for the upcoming fiscal year by Tuesday afternoon; Grace was in Austin this week for training on Adobe Creative Suite CS3 Design Premium while also working on the page layout for The Quick Math Review; Todd finished the initial editing on the new math booth and is looking at the page proofs of Grace’s layout along with doing research at the school’s library for the TSTC coffee table book, working on the Project Forum sites for our upcoming technical dictionary projects, and meeting with Tom Dutton in the TSTC Waco BET department to do line editing on the forthcoming hand tools book. In addition, Todd and Grace are going to start making regular blog posts about the editorial and graphics side of book publishing. Todd’s first post was today while Grace will make her first post next Tuesday.

In the final analysis, at least until I make some additional follow-up contacts with folks I met this week at the NISOD convention, I’ve been tallying the number of contacts and requests for desk copies of books that we’ll start sending out this afternoon. All in all, twenty-two people requested a total of twelve different titles so that—given some folks requested multiple titles—we’ll be sending out thirty-nine books. It’s kind of like buying lottery tickets; who knows if these samples will lead to adoption sales or not? But, on the other hand, the chances of adoptions without people taking a look at free desk copies are almost surely none and/or none. One thing is for sure: With the number of titles we have in print and are promoting, we really are at the point where we need our own promotions person to oversee our marketing platform (such as it is). Then again, I don’t see that happening this next year so it will be up to the rest of us to do our best to pick up that slack until that new position can be thoroughly justified.

Mark

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