Publishing Word of the Day: Flyer

31 Jan

Flyer

A printed announcement. A flyer becomes a brochure when folded.

(From The Self-Publishing Manual: How to Write, Print, and Sell Your Own Book, 15th Edition.)

. . . . . . . . . .

Today we have a flyer that Lindsey Kleiber, one of our graphics interns, designed in the office this week. It is useful to take a look at for several different reasons relating to document design and marketing concerns. As long as you have Adobe Reader/Acrobat 6.0 or higher installed, the flyer itself can be viewed by clicking the link below. (You might right click the link and then open it in a new window so as to see the various points/features it has as detailed in the rest of this post.)

TACTE flyer PDF

First of all, this flyer conforms the TSTC Marketing and Communications guidelines: only approved RGB colors—because distribution will be via the Web—have been used, there is a color bar with the official TSTC red at the bottom, the stacked TSTC Publishing logo is in the lower right hand corner with the copyright statement underneath it, and the Discover slogan is in the proper position on top of the color bar.

After that, though, this PDF has some extra options built into it because it will be distributed via the Web. Namely, this means that hyperlinks have been embedded into the PDF that viewers may select. (Although the flyer itself was built in Adobe InDesign, the hyperlinks were added in Adobe Acrobat.) For example, clicking on any of the forecast covers will take you to the detailed product page for that title at the TSTC Publishing e-commerce site. Plus, any Web addresses—like shop.tstc.edu—on the flyer may also be selected to go to that particular page.

Finally, in terms of marketing, as you can see we have set up a special discount code for Texas Association of College Technical Educators (TACTE) members to use at the TSTC Publishing e-commerce site. We have a variety of discount codes that we use at any given point in time. Some are long-term like the TACTE code while others are for a limited time only. The main reason for using these different codes—even if the amount of the discount is the same—is to track what kind of response we received from a particular group, such as the TACTE membership, or from a particular mailing, such as we did for the biotechnology forecast in particular when it first came out.

Of course, I suppose that anyone who wanted to order a technology forecast at the TACTE discount could do so at this point by using the code on the flyer which might skew our statistics some . . . but I think that’s something we could live with!

Mark

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