Publishing Word of the Day: RSS

9 Dec

RSS

RSS is a family of web feed formats used to publish frequently updated pages, such as blogs or news feeds. Consumers of RSS content use special browsers called aggregators to watch for new content in dozens or even hundreds of web feeds. RSS can stand for Really Simple Syndication (RSS 2.0), Rich Site Summary (RSS 0.91, RSS 1.0), or RDF Site Summary

(From Wikipedia.)

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Yesterday and today (even though it is Saturday) I have spent quite a bit of time working on the layout of this site and the location of various types of information. In addition, I’ve been playing around with the RSS feed. Basically, an RSS feed is the equivalent of subscribing to a satellite feed for a particular channel to be sent to your TV except, in this case, it is particular Web content that you can subscribe to that is delivered to your computer. It can be sent directly to your site (if you add the html code to do so) or, more commonly, by a news aggregator where you would go to read all the feeds you were subscribing to. (Except, unlike subscribing to most satellite channels, our feed is free!) What this means is that the feed for the blog entries on this site have now been registered with several dozen of the largest feed directories.

So, if someone out there in the world is interested in our particular kind of POD (print on demand) college textbook publishing operation, they could get the entries from this blog sent to their computer without having to actually come to the site. This is yet another of the New Media marketing tools that I’ve read about so I’m curious to see how well it works in practice for us.

Mark

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2 Responses to “Publishing Word of the Day: RSS”

  1. Bill Ramon December 9, 2006 at 7:53 pm #

    Your link at Wikipedia “Print on Demand” section violates Wikipedia’s extermal links recommendations:

    “Links to sites that primarily exist to sell products or services. For example, instead of linking to a commercial bookstore site”

    Please remove the link.

  2. tstcpublishing December 10, 2006 at 6:51 am #

    Bill,

    I’m not sure I agree with your assessment that the the link to us at the “Print on Demand” section violates the external links recommendations concerning linking to products/services. That is, we publish books for Texas State Technical College (written by our faculty/employees or by writers we contract with outside of the school) using a POD production model for our own books, not that we do POD publishing for outside parties a la a Lulu or Lightning Source. As educational publishers, we see this blog as being a resource for those people interested in the nuts & bolts aspects of book publishing, POD being one aspect of that.

    On the other hand, when you look at the external links at the “Print on Demand” section at Wikipedia, the second link in the list goes to a page where a print on demand case study is being sold for $14.95 with a link to Amazon to buy it. Unlike this, none of our publications (or the various online sites where they are sold) are linked to Wikipedia. For example, we recently published a biotechnology forecast; anybody linking it to the Biotechnology section at Wikipedia would, in my mind, be in clear violation of the linking guidelines you’ve pointed to.

    Mark

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