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	<title>Comments on: Strategic Publishing Initiatives: Ignorance Is Not Bliss</title>
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	<link>http://tstcpublishing.wordpress.com/2008/03/25/strategic-publishing-initiatives-ignorance-is-not-bliss/</link>
	<description>a nuts &#38; bolts view of the daily operations of a small college textbook publisher</description>
	<lastBuildDate>Wed, 18 Nov 2009 17:40:46 +0000</lastBuildDate>
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		<title>By: Jimmy Ball</title>
		<link>http://tstcpublishing.wordpress.com/2008/03/25/strategic-publishing-initiatives-ignorance-is-not-bliss/#comment-11143</link>
		<dc:creator>Jimmy Ball</dc:creator>
		<pubDate>Tue, 10 Mar 2009 17:44:53 +0000</pubDate>
		<guid isPermaLink="false">http://tstcpublishing.wordpress.com/?p=243#comment-11143</guid>
		<description>Allright! Looking forward to getting the cookbook - Thanks Mark!</description>
		<content:encoded><![CDATA[<p>Allright! Looking forward to getting the cookbook &#8211; Thanks Mark!</p>
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		<title>By: Mark Long</title>
		<link>http://tstcpublishing.wordpress.com/2008/03/25/strategic-publishing-initiatives-ignorance-is-not-bliss/#comment-11142</link>
		<dc:creator>Mark Long</dc:creator>
		<pubDate>Tue, 10 Mar 2009 13:44:41 +0000</pubDate>
		<guid isPermaLink="false">http://tstcpublishing.wordpress.com/?p=243#comment-11142</guid>
		<description>Don’t sweat it, Steve. After all, we’re all in a better state of mind to actually remember these things now than we were back in those days.</description>
		<content:encoded><![CDATA[<p>Don’t sweat it, Steve. After all, we’re all in a better state of mind to actually remember these things now than we were back in those days.</p>
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	<item>
		<title>By: Mark Long</title>
		<link>http://tstcpublishing.wordpress.com/2008/03/25/strategic-publishing-initiatives-ignorance-is-not-bliss/#comment-11140</link>
		<dc:creator>Mark Long</dc:creator>
		<pubDate>Tue, 10 Mar 2009 13:42:29 +0000</pubDate>
		<guid isPermaLink="false">http://tstcpublishing.wordpress.com/?p=243#comment-11140</guid>
		<description>Alright! A year later we have a winner! Congrats, Jimmy. You&#039;ll be hearing from us shortly to wrangle shipping info.</description>
		<content:encoded><![CDATA[<p>Alright! A year later we have a winner! Congrats, Jimmy. You&#8217;ll be hearing from us shortly to wrangle shipping info.</p>
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		<title>By: Steve Tiano</title>
		<link>http://tstcpublishing.wordpress.com/2008/03/25/strategic-publishing-initiatives-ignorance-is-not-bliss/#comment-11139</link>
		<dc:creator>Steve Tiano</dc:creator>
		<pubDate>Tue, 10 Mar 2009 10:42:38 +0000</pubDate>
		<guid isPermaLink="false">http://tstcpublishing.wordpress.com/?p=243#comment-11139</guid>
		<description>Yesss! And what&#039;s more embarrassing is I had it in my hands, the original vinyl, when it first came out in 1969.

I don&#039;t like this this forgetting stuff.</description>
		<content:encoded><![CDATA[<p>Yesss! And what&#8217;s more embarrassing is I had it in my hands, the original vinyl, when it first came out in 1969.</p>
<p>I don&#8217;t like this this forgetting stuff.</p>
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		<title>By: Jimmy Ball</title>
		<link>http://tstcpublishing.wordpress.com/2008/03/25/strategic-publishing-initiatives-ignorance-is-not-bliss/#comment-11137</link>
		<dc:creator>Jimmy Ball</dc:creator>
		<pubDate>Tue, 10 Mar 2009 03:10:47 +0000</pubDate>
		<guid isPermaLink="false">http://tstcpublishing.wordpress.com/?p=243#comment-11137</guid>
		<description>It&#039;s a King Crimson album, &quot;In the court of Crimson King&quot;</description>
		<content:encoded><![CDATA[<p>It&#8217;s a King Crimson album, &#8220;In the court of Crimson King&#8221;</p>
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		<title>By: Stephen Tiano</title>
		<link>http://tstcpublishing.wordpress.com/2008/03/25/strategic-publishing-initiatives-ignorance-is-not-bliss/#comment-11136</link>
		<dc:creator>Stephen Tiano</dc:creator>
		<pubDate>Mon, 09 Mar 2009 19:36:51 +0000</pubDate>
		<guid isPermaLink="false">http://tstcpublishing.wordpress.com/?p=243#comment-11136</guid>
		<description>Tell me this is deja vu all over again. Didn&#039;t you tell us way back what the album cover was? Sad part is, I&#039;ve clearly crossed the line and have now officially forgotten more than I currently know, because--as I said--I&#039;m pretty sure I remember you saying what the cover was some time ago--and still I can&#039;t give the answer.

Like they say: A mind is a terrible thing.</description>
		<content:encoded><![CDATA[<p>Tell me this is deja vu all over again. Didn&#8217;t you tell us way back what the album cover was? Sad part is, I&#8217;ve clearly crossed the line and have now officially forgotten more than I currently know, because&#8211;as I said&#8211;I&#8217;m pretty sure I remember you saying what the cover was some time ago&#8211;and still I can&#8217;t give the answer.</p>
<p>Like they say: A mind is a terrible thing.</p>
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		<title>By: Beth from Avenue Z</title>
		<link>http://tstcpublishing.wordpress.com/2008/03/25/strategic-publishing-initiatives-ignorance-is-not-bliss/#comment-11101</link>
		<dc:creator>Beth from Avenue Z</dc:creator>
		<pubDate>Sun, 21 Dec 2008 22:49:51 +0000</pubDate>
		<guid isPermaLink="false">http://tstcpublishing.wordpress.com/?p=243#comment-11101</guid>
		<description>Oh, I can&#039;t believe I missed this contest! I actually have no idea what cover that is. But still... I love a good contest! Just missed your Tweet. :)</description>
		<content:encoded><![CDATA[<p>Oh, I can&#8217;t believe I missed this contest! I actually have no idea what cover that is. But still&#8230; I love a good contest! Just missed your Tweet. <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Free DVD: Proper Propane Use on RVs, Parts 1 &#38; 2, &#171; TSTC Publishing&#8217;s Book Business Blog</title>
		<link>http://tstcpublishing.wordpress.com/2008/03/25/strategic-publishing-initiatives-ignorance-is-not-bliss/#comment-11099</link>
		<dc:creator>Free DVD: Proper Propane Use on RVs, Parts 1 &#38; 2, &#171; TSTC Publishing&#8217;s Book Business Blog</dc:creator>
		<pubDate>Wed, 17 Dec 2008 03:46:53 +0000</pubDate>
		<guid isPermaLink="false">http://tstcpublishing.wordpress.com/?p=243#comment-11099</guid>
		<description>[...] and for anyone wanting a free TSTC cookbook, there&#8217;s still the the gauntlet I threw down in this post way back when I offered a free cookbook to anyone who could indentify the band and album cover [...]</description>
		<content:encoded><![CDATA[<p>[...] and for anyone wanting a free TSTC cookbook, there&#8217;s still the the gauntlet I threw down in this post way back when I offered a free cookbook to anyone who could indentify the band and album cover [...]</p>
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		<title>By: Stephen Tiano</title>
		<link>http://tstcpublishing.wordpress.com/2008/03/25/strategic-publishing-initiatives-ignorance-is-not-bliss/#comment-10753</link>
		<dc:creator>Stephen Tiano</dc:creator>
		<pubDate>Wed, 26 Mar 2008 04:14:02 +0000</pubDate>
		<guid isPermaLink="false">http://tstcpublishing.wordpress.com/?p=243#comment-10753</guid>
		<description>Wish I could place the albu cover. But I&#039;ve been looking at a Hot Licks cover on and off most of the night, listening to music on Pandora.com, and the style of both almost blends in my mind&#039;s eye.

Anyway ... where I&#039;ve been is wrapped up in my semi-annual email campaign to every publisher in this year&#039;s Writer&#039;s Market that I can contact either via email or the web.

That and the ongoing dialog with Morris Rosenthal on his blog. I was going to email him one more time to tell him I use Word nearly every day—I&#039;m up to Word 2004—but on textfiles only. I still can&#039;t believe—tho&#039;, as I said, I take him at his word, that there are trade publishers doing design (I assume that includes production) in Word. Then again, he also said that it was an IT guy told him that. I mean, they&#039;d use Microsoft gear to change a baby&#039;s diapers if thy were left to it on their own.

So ... math, equations. Truly the biggest revelation I ever had typesetting math was using York&#039;s Mathable XTension with Quark 4. Once the Prefs were all set, I think the best-looking equations I ever set—on a series of engineering texts I worked on for a New England book packager and later published by McGraw-Hill—were with this Quark 4 (4.1, actually) and Mathable. But I don&#039; believe Mathable&#039;s kept up with the newer versions of Quark. And MathType is pretty good.

One thing: the first time I did equations with Word via MathType, the client didn&#039;t allow me any time at all to work with them, and I thought they looked a lot less than terrific. After that, I found it was possible to spend as much time in MathType after importing from Word, as I spent doing them from scratch in MathType to start with. So you picks your poison.</description>
		<content:encoded><![CDATA[<p>Wish I could place the albu cover. But I&#8217;ve been looking at a Hot Licks cover on and off most of the night, listening to music on Pandora.com, and the style of both almost blends in my mind&#8217;s eye.</p>
<p>Anyway &#8230; where I&#8217;ve been is wrapped up in my semi-annual email campaign to every publisher in this year&#8217;s Writer&#8217;s Market that I can contact either via email or the web.</p>
<p>That and the ongoing dialog with Morris Rosenthal on his blog. I was going to email him one more time to tell him I use Word nearly every day—I&#8217;m up to Word 2004—but on textfiles only. I still can&#8217;t believe—tho&#8217;, as I said, I take him at his word, that there are trade publishers doing design (I assume that includes production) in Word. Then again, he also said that it was an IT guy told him that. I mean, they&#8217;d use Microsoft gear to change a baby&#8217;s diapers if thy were left to it on their own.</p>
<p>So &#8230; math, equations. Truly the biggest revelation I ever had typesetting math was using York&#8217;s Mathable XTension with Quark 4. Once the Prefs were all set, I think the best-looking equations I ever set—on a series of engineering texts I worked on for a New England book packager and later published by McGraw-Hill—were with this Quark 4 (4.1, actually) and Mathable. But I don&#8217; believe Mathable&#8217;s kept up with the newer versions of Quark. And MathType is pretty good.</p>
<p>One thing: the first time I did equations with Word via MathType, the client didn&#8217;t allow me any time at all to work with them, and I thought they looked a lot less than terrific. After that, I found it was possible to spend as much time in MathType after importing from Word, as I spent doing them from scratch in MathType to start with. So you picks your poison.</p>
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